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    "textoCompleto" => "<span class="elsevierStyleSections"><p id="par0005" class="elsevierStylePara elsevierViewall">In September 2018&#44; the 2018&#8211;2021 SEPAR Strategic Plan was drawn up during a meeting of the members of the SEPAR Governing Council and Board of Directors&#44; the directors of the SEPAR Integrated Research Programs&#44; and the directors and managers of the SEPAR Advisory Committees and other SEPAR divisions&#46; The overall Plan consisted of ten strategic projects that would be set in motion with a series of promotional campaigns and activities to be launched between September 2018 and September 2021&#46;<a class="elsevierStyleCrossRefs" href="#bib0045"><span class="elsevierStyleSup">1&#44;2</span></a></p><p id="par0010" class="elsevierStylePara elsevierViewall">One of these projects involved raising public awareness of both respiratory health and the role of specialists in respiratory diseases&#46; Over the course of the Plan&#44; a series of campaigns were initiated to improve the profile and visibility of respiratory health not only among Spanish public health decision-makers&#44; but also among the general public&#46;</p><p id="par0015" class="elsevierStylePara elsevierViewall">One of the key initiatives&#44; and the most important campaign launched by SEPAR to date&#44; has been <span class="elsevierStyleItalic">Toma Aire y Sopla Vida</span> &#91;Breathe in Air&#44; Breathe out Life&#93;&#46;<a class="elsevierStyleCrossRef" href="#bib0055"><span class="elsevierStyleSup">3</span></a> This project was designed to promote respiratory health&#44; prevent lung disease&#44; and raise the public profile and awareness of the different healthcare workers specializing in respiratory health&#58; pulmonologists&#44; thoracic surgeons&#44; pediatric pulmonologists&#44; nurses&#44; and respiratory physiotherapists&#46;<a class="elsevierStyleCrossRef" href="#bib0060"><span class="elsevierStyleSup">4</span></a> The popular singer Antonio Orozco took part in the campaign and joined forces with pulmonologist Dr&#46; Mar&#237;a Cruz Gonz&#225;lez Villaescusa to write a song promoting respiratory health&#46; Leading journalist Pedro Piqueras interviewed members of SEPAR about the work of respiratory health specialists&#44; and put his stamp on several messages about the importance of preventing respiratory diseases&#46; The cornerstones of the campaign included a TV ad spot that was broadcast on all the main channels in Spain&#44; a website jam-packed with information on respiratory health&#44; and a strong presence on social media and the most popular news and educational programs on Spanish TV and radio&#46; The results of the campaign have been spectacular&#58; more than 192 million hits&#44; and the ASPID Platino prize &#8211; the most important distinction awarded by medical advertising and communication professionals in Spain and Latin America &#8211; attest to the success of this initiative&#46;<a class="elsevierStyleCrossRef" href="#bib0065"><span class="elsevierStyleSup">5</span></a></p><p id="par0020" class="elsevierStylePara elsevierViewall">The tragedy of the COVID-19 pandemic has shone a light on respiratory health and the clinicians involved in treating respiratory diseases over the past 20 months&#46; This seems an appropriate moment to draw attention to the outstanding contribution made by all respiratory health professionals to control the pandemic&#44; and the impact it has had on raising public awareness of our specialty&#46;<a class="elsevierStyleCrossRef" href="#bib0070"><span class="elsevierStyleSup">6</span></a></p><p id="par0025" class="elsevierStylePara elsevierViewall">To illustrate the shift in perception&#44; we would like to share some of the results of a recent survey we conducted in a representative sample of the general Spanish population made up of 400 individuals aged 25 and over&#46; Overall&#44; 78&#37; of interviewees believed some specialties had risen in prominence as a result of the epidemic&#44; and of these&#44; 80&#37; thought that the status of pulmonology had increased the most&#46; It is also interesting to note that 35&#37; of interviewees believe that pulmonology is one of the more important fields of medicine&#58; 2&#46;5&#37; ranked it in first place&#44; and 12&#37; in fifth place&#46;</p><p id="par0030" class="elsevierStylePara elsevierViewall">Interviewees were also asked about their familiarity with different medical specialties&#46; It turns out that 82&#37; knew that pulmonologists deal with diseases of the respiratory system&#59; up to 64&#37; thought that pulmonologists were very important&#44; and 32&#37; thought they were important&#46;</p><p id="par0035" class="elsevierStylePara elsevierViewall">Another important finding has been the name interviewees gave to our specialty&#58; 47&#37; called us pulmonologists&#44; 41&#37; called us respiratory specialists&#44; and 12&#37; defined us as lung specialists&#46; Knowing how most people refer to our specialty will improve the way we reach out to the public&#44; and will help us target our messages more effectively&#46;</p><p id="par0040" class="elsevierStylePara elsevierViewall">We were glad to see that 55&#37; of interviewees thought that respiratory health professionals play a very important role in highlighting environmental pollution issues&#44; while up to 37&#37; thought this role was important&#46; This is a clear sign that our Association needs to continue its efforts to raise awareness of the importance of air quality and climate change&#44; and strengthens our conviction that campaigns such as the <span class="elsevierStyleItalic">&#8220;SEPAR Year for Air Quality&#46; Climate Change and Health&#8221;</span> can have a significant impact and should be promoted&#46;<a class="elsevierStyleCrossRefs" href="#bib0075"><span class="elsevierStyleSup">7&#44;8</span></a></p><p id="par0045" class="elsevierStylePara elsevierViewall">Finally&#44; the survey revealed another fact that will affect the future of our profession&#58; 77&#37; of interviewees thought that public interest in certain diseases and medical professions would increase as a result of the pandemic&#59; 90&#37; believed that respiratory diseases would become more relevant&#59; and 87&#37; believed that the pandemic would significantly raise the profile of pulmonologists&#46;</p><p id="par0050" class="elsevierStylePara elsevierViewall">To sum up&#44; it is essential for SEPAR to continue its efforts to increase awareness of respiratory health and the clinicians that treat respiratory diseases&#46; The current pandemic can give us considerable leverage to achieve this goal&#46;</p></span>"
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Editorial
Raising awareness of respiratory health and specialists in respiratory diseases
La notoriedad de la salud respiratoria y de los profesionales sanitarios que la cuidan
Carlos A. Jiménez-Ruiza,
Corresponding author
victorina@separ.es

Corresponding author.
, Germán Peces-Barbab, Pedro Rodríguez Suárezc, Carmen Diego Rozad, Segismundo Solano Reinae, Francisco García Ríof, Luis Guinotg
a Chair of the Spanish Society of Pulmonology and Thoracic Surgery (SEPAR)
b Pulmonologist and Deputy Chair of the Spanish Society of Pulmonology and Thoracic Surgery (SEPAR)
c Thoracic Surgeon and Deputy Chair of the Spanish Society of Pulmonology and Thoracic Surgery (SEPAR)
d Secretary of the Spanish Society of Pulmonology and Thoracic Surgery (SEPAR)
e Vice-Secretary and Treasurer of the Spanish Society of Pulmonology and Thoracic Surgery (SEPAR)
f Chair elect of the Spanish Society of Pulmonology and Thoracic Surgery (SEPAR)
g Director General of the Spanish Society of Pulmonology and Thoracic Surgery (SEPAR)
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    "textoCompleto" => "<span class="elsevierStyleSections"><p id="par0005" class="elsevierStylePara elsevierViewall">In September 2018&#44; the 2018&#8211;2021 SEPAR Strategic Plan was drawn up during a meeting of the members of the SEPAR Governing Council and Board of Directors&#44; the directors of the SEPAR Integrated Research Programs&#44; and the directors and managers of the SEPAR Advisory Committees and other SEPAR divisions&#46; The overall Plan consisted of ten strategic projects that would be set in motion with a series of promotional campaigns and activities to be launched between September 2018 and September 2021&#46;<a class="elsevierStyleCrossRefs" href="#bib0045"><span class="elsevierStyleSup">1&#44;2</span></a></p><p id="par0010" class="elsevierStylePara elsevierViewall">One of these projects involved raising public awareness of both respiratory health and the role of specialists in respiratory diseases&#46; Over the course of the Plan&#44; a series of campaigns were initiated to improve the profile and visibility of respiratory health not only among Spanish public health decision-makers&#44; but also among the general public&#46;</p><p id="par0015" class="elsevierStylePara elsevierViewall">One of the key initiatives&#44; and the most important campaign launched by SEPAR to date&#44; has been <span class="elsevierStyleItalic">Toma Aire y Sopla Vida</span> &#91;Breathe in Air&#44; Breathe out Life&#93;&#46;<a class="elsevierStyleCrossRef" href="#bib0055"><span class="elsevierStyleSup">3</span></a> This project was designed to promote respiratory health&#44; prevent lung disease&#44; and raise the public profile and awareness of the different healthcare workers specializing in respiratory health&#58; pulmonologists&#44; thoracic surgeons&#44; pediatric pulmonologists&#44; nurses&#44; and respiratory physiotherapists&#46;<a class="elsevierStyleCrossRef" href="#bib0060"><span class="elsevierStyleSup">4</span></a> The popular singer Antonio Orozco took part in the campaign and joined forces with pulmonologist Dr&#46; Mar&#237;a Cruz Gonz&#225;lez Villaescusa to write a song promoting respiratory health&#46; Leading journalist Pedro Piqueras interviewed members of SEPAR about the work of respiratory health specialists&#44; and put his stamp on several messages about the importance of preventing respiratory diseases&#46; The cornerstones of the campaign included a TV ad spot that was broadcast on all the main channels in Spain&#44; a website jam-packed with information on respiratory health&#44; and a strong presence on social media and the most popular news and educational programs on Spanish TV and radio&#46; The results of the campaign have been spectacular&#58; more than 192 million hits&#44; and the ASPID Platino prize &#8211; the most important distinction awarded by medical advertising and communication professionals in Spain and Latin America &#8211; attest to the success of this initiative&#46;<a class="elsevierStyleCrossRef" href="#bib0065"><span class="elsevierStyleSup">5</span></a></p><p id="par0020" class="elsevierStylePara elsevierViewall">The tragedy of the COVID-19 pandemic has shone a light on respiratory health and the clinicians involved in treating respiratory diseases over the past 20 months&#46; This seems an appropriate moment to draw attention to the outstanding contribution made by all respiratory health professionals to control the pandemic&#44; and the impact it has had on raising public awareness of our specialty&#46;<a class="elsevierStyleCrossRef" href="#bib0070"><span class="elsevierStyleSup">6</span></a></p><p id="par0025" class="elsevierStylePara elsevierViewall">To illustrate the shift in perception&#44; we would like to share some of the results of a recent survey we conducted in a representative sample of the general Spanish population made up of 400 individuals aged 25 and over&#46; Overall&#44; 78&#37; of interviewees believed some specialties had risen in prominence as a result of the epidemic&#44; and of these&#44; 80&#37; thought that the status of pulmonology had increased the most&#46; It is also interesting to note that 35&#37; of interviewees believe that pulmonology is one of the more important fields of medicine&#58; 2&#46;5&#37; ranked it in first place&#44; and 12&#37; in fifth place&#46;</p><p id="par0030" class="elsevierStylePara elsevierViewall">Interviewees were also asked about their familiarity with different medical specialties&#46; It turns out that 82&#37; knew that pulmonologists deal with diseases of the respiratory system&#59; up to 64&#37; thought that pulmonologists were very important&#44; and 32&#37; thought they were important&#46;</p><p id="par0035" class="elsevierStylePara elsevierViewall">Another important finding has been the name interviewees gave to our specialty&#58; 47&#37; called us pulmonologists&#44; 41&#37; called us respiratory specialists&#44; and 12&#37; defined us as lung specialists&#46; Knowing how most people refer to our specialty will improve the way we reach out to the public&#44; and will help us target our messages more effectively&#46;</p><p id="par0040" class="elsevierStylePara elsevierViewall">We were glad to see that 55&#37; of interviewees thought that respiratory health professionals play a very important role in highlighting environmental pollution issues&#44; while up to 37&#37; thought this role was important&#46; This is a clear sign that our Association needs to continue its efforts to raise awareness of the importance of air quality and climate change&#44; and strengthens our conviction that campaigns such as the <span class="elsevierStyleItalic">&#8220;SEPAR Year for Air Quality&#46; Climate Change and Health&#8221;</span> can have a significant impact and should be promoted&#46;<a class="elsevierStyleCrossRefs" href="#bib0075"><span class="elsevierStyleSup">7&#44;8</span></a></p><p id="par0045" class="elsevierStylePara elsevierViewall">Finally&#44; the survey revealed another fact that will affect the future of our profession&#58; 77&#37; of interviewees thought that public interest in certain diseases and medical professions would increase as a result of the pandemic&#59; 90&#37; believed that respiratory diseases would become more relevant&#59; and 87&#37; believed that the pandemic would significantly raise the profile of pulmonologists&#46;</p><p id="par0050" class="elsevierStylePara elsevierViewall">To sum up&#44; it is essential for SEPAR to continue its efforts to increase awareness of respiratory health and the clinicians that treat respiratory diseases&#46; The current pandemic can give us considerable leverage to achieve this goal&#46;</p></span>"
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ISSN: 03002896
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Archivos de Bronconeumología

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